Information
samikimberley@gmail.com
@samikimberley
@pangu.pangu.pangu
Studio Pangu is the creative practice of Sami Kimberley, a multidisciplinary creative director and regenerative design practitioner based in London, UK. Sami's work sits at the interplay of ecology and culture, built on a foundational ethos of eco-culturalism: the idea that human cultures are inseparable from the ecosystems that sustain them and that ecological health is directly linked to societal and cultural wellbeing.
Having spent a decade as a commercial creative director shaping the narratives of brands like Burberry, Nike and On, and for editorial platforms such as VICE and Trippin, through Studio Pangu, Sami is now applying the same world-building instinct to a harder question: how can human cultures work with ecological and cultural systems rather than against them?
In 2026, Sami completed an MA in Regenerative Design at Central Saint Martins, crystallising pangu into its current form: a creatively led regenerative practice using storytelling and design (in its loosest sense) to evoke new ways of thinking, making and being.
Spanning curation, creative direction and consultancy, storytelling and physical experiences/objects.
Notable works include: Clam-Crete, her final MA project which became central to a design framework and was platformed on Dezeen and Making Futures Design Symposium; Wasteland Methodology, developed as part of an LVMH Maison/0 residency; Nature KwenTour, a project with the British Council and Green Lions; and Chuey, a short film exploring belonging and connection through nature, premiered on Nowness Asia and selected for Kendal Mountain Film Festival in 2026.
Sami is also the co-founder of Baesianz, a collective platforming Asian diasporic narratives, and a member of Green Lions, an ESEA-led environmental justice community.
exhibitions
events
talks
CHUEY on Nowness Asia (2026)
CHUEY at Kendal Mountain Festival (2026)
CHUEY at OmVed Gardens (2026)
CSM Post-Grad Show (2026)
Baesianz presents Kin @ Guts Gallery (2023)
The Running Towards: London Design Week (2022)
Baesianz x Grubber present Roots (2021)
Lecturing: UWE, LCF, CSM
Making Futures International Design Conference (2026)
MARD Symposium: A Living Practice (2026)
Earth Symbols @ CSM Earth Week (2025)
Biodiversity Symposium 'Ecosystem Alliance’ with LVMH (2025)